Did you know that the way you structure your website determines your position with Google? Here’s how using the latest schema markup strategy is best for SEO.
Small and medium business owners have one common advertising goal in every industry. And that’s getting the highest ROI with minimal monetary investment.
And that’s why many business owners turn to SEO. The fact that SEO helps businesses rank better locally is more than enough reason to use it. This is especially true when 79 percent of mobile users locally searching are ready to buy.
However, it’s no secret that SEO results take time. That’s why you must take advantage of innovative marketing strategies that help to boost your results rapidly.
If you’ve been searching for a smart marketing strategy, then look no further. Keep reading to learn more about the schema markup strategy and how it can help boost your SEO results.
What Is the Schema Markup?
The schema markup strategy is one of the most potent forms of SEO optimization a business can implement. But regardless of its potential, many companies seem to disregard it altogether.
Schema markup is code added to your website’s HTML that helps search engines return information-rich results to users. Search engines present the relevant information with a search engine results page (SERP) entry.
For example, if you search for a local SEO company or even the best SEO company, users see a list of local citations because of the schema markup code.
Have you ever searched for a product on Google, and you come across a star rating? That star rating is an example of schema markup code in action.
Developing and Implementing a Schema Markup Strategy
Developing a schema markup strategy is relatively simple and is accomplished within five steps.
The first thing you need to consider is the goal you want to achieve with structured data, what pages to rank, and what you want users to see.
After identifying opportunities on your website’s pages, it’s time to decide which relevant Google features they qualify for. The Google features include articles, reviews, logos, and even the site name in search results.
Whether the content you want to optimize is on several recurring pages or not, the markup must exactly reflect the information on the page or content.
The last two steps involve the implementation and integration method. The ease of implementation is determined when you identify if the page or content you want to be optimized is on a single page, never shown on another page now or moving forward, or if it’s recurring.
It’s best practice to order your list of schema markup codes, starting with the easiest to implement and ones that offer the most value.
Boosting Your SEO
When done correctly, SEO is extremely rewarding for your business and your wallet. A well-planned schema markup strategy tells Google how you want users to understand your content and how the markup list relates to each other.
There’s no way to “beat the system,” but working to help Google understand your website only helps in boosting your visibility in a digital world.
If you found this article helpful, then check out our recent blogs for more SEO tips you can implement today!