Analysts had already been worried before the presentation of results given the pace that the company is dragging.
The US multinational Apple announced Tuesday a net profit of 41.570 million dollars (37.263 million euros) in the first nine months of its fiscal year 2019, representing a fall of 8.45% over the same period last year.
Between October and June, the company headed by Tim Cook entered 196.134 million dollars, below 202.695 million a year ago, with a significant drop in the sale of products (iPhone phones, iPad tablets, Mac computers, etc.), but a rise in services (App Store, subscriptions, etc.).
Analysts had already been worried before the presentation of results given the pace that the company has been dragging in recent times, with sales of its flagship product, the iPhone, down or stagnant worldwide.
During this same time, Apple shareholders earned $ 8.92 per share, compared to 9.07 in profits in the same period of fiscal 2018.
Analysts had already been worried before the presentation of results given the pace that the company has been dragging in recent times, with sales of its flagship product, the iPhone, down or stagnant worldwide.
Precisely, the firm of Cupertino (California, USA) entered in the last nine months 14.92% less by sales of the popular smartphone, although this continues to represent more than half of its total income.
If the iPhone was the cross of Apple accounts on Tuesday, the services, with a turnover increase of 15.89%, were the face, a good sign for the company, which in recent times has decided to turn its strategy into this sense to compensate for the difficulty of growing in an increasingly saturated hardware market .
Another reason for hope for the firm was that the drop in sales in ‘Greater China’ (a term that includes Taiwan) seems to have slowed down in the last quarter, during which only 4.1% year-on-year has fallen, compared to plummets experienced at the beginning of the year.
The ‘Greater China’ represents for the iPhone manufacturer a market almost as large as all of Europe and, until recently, it was one of its fastest-growing areas, something that changed in 2018 due to the pressure of its competitors in the Asian country (with cheaper quality models) such as the slowdown of the Chinese economy and the commercial tension between the US.
In spite of everything, Apple’s results were better than predicted by analysts, which caused its shares to be rewarded on Wall Street and rose 4.18% to $ 217.58 per share in electronic operations after closing of the New York parks.
