It is without a doubt that people might not trust brands but they will still trust what other people have to say. In an era full of confusion, audiences find it hard in trusting anything that does not have a face especially if it is a business. No wonder influencer marketing is becoming popular as it help brands in bridging the gap that exists between the familiar and the suspicious. Whether you wish to convince your customers or educate them regarding the values of your organization, then influencer marketing is the way to go.
Riley Beek and Influencer Marketing
Riley Beek happens to be one of the most powerful Instagram influencers you can consider working with when having a business in the health and wellness niche. Originally from Newport Beach, CA, Riley has been able to build a name for herself as one of the best influencers at the moment. Her aspiration to become a meaningful and leading figure for others is among the main reasons why she was able to achieve success. Well, we can never forget to mention her passion for sailing as it has made her who she is today.
Riley’s love for influencer marketing started way back in high school after she came across Tumblr, a website that hosts funny images and memes. This site was quite appealing to her personality thus using it to comment and post for a couple of years. Little did she know that her life was going to change for the better in the next few years. Actually, the growing popularity of Instagram, a social media platform, together with the success of her boyfriend’s (Blake Bell) videos on Vine would change her life and career. Before knowing it, Riley started posting memes and funny images on her Instagram account bitc.h. With her marketing skills, she was able to reach 300k followers in 2 years.
Team of Instagram Influencers
Riley and her boyfriend Blake came together to create a remarkable team of Instagram influencers that now has an audience of more than 5.2 million followers. With their team of Instagram followers, they were able to collaborate with big names like Match.com, AOL, Tinder, and Burger King to mention a few. Having created a name for herself Riley is now drawing attention to travelling, which also happens to be one of her passions. Now, her influence runs across social media and serves as the perfect example to people who want to achieve success in life.
The Bottom Line
Riley Beek is just but an example of how the influencer marketing business can change your life for the better. However, you need to understand what the business entails before you can make the decision to venture into it. Luckily, you can follow in the footsteps of Riley if you are to create a name for yourself. By putting the right measures in place, you will be able to reach the same heights thus becoming a popular figure.