With the onset of the digital age, there is an insurmountable form of “data” present with the companies. Before the advent of digital technology, consumer records were saved on the paper, and then came the spreadsheets and databases where the customer record are stored. But, the information stored is growing day by day, and as per reports, the digital data will increase from 5 zettabytes to 50 zettabytes by the year 2020.
Moreover, the market value of the Global Big Data market will grow to US$ 105.08 billion by the year 2027. It means companies are investing in this technology to store their vast forms of data collected from online sources, mobile, IoT, etc. in one place for easy access. Many industries like retail, healthcare, casino, financial services, banking, etc. are using Big Data to store a large amount of consumer information.
Like, the casino industry is using Big Data to adjust its business model according to the requirements of the players. The casinos can provide personalized offers to the users according to their taste for the games. It helps the casino industries to enhance the user experience and encourage the players to return. Moreover, by using Big Data, businesses like 13wins.com can provide comparable information and define their marketing strategy depending on the players’ interest. Even the Big Data helps casino businesses to improve the user interface of games.
How Is Big Data Bringing a Change to Businesses?
Big Data is what the businesses cannot ignore altogether because of the umpteen amount of information it can store. Moreover, it will help you make your business more customer-oriented. Even research also states that by 2020, nearly 1.7 megabytes of the latest information will be created every second for the people present across the globe. Let us now see a few ways in which Big Data can transform businesses across every industry.
- Streamlining the Business Operations
Big Data helps businesses to streamline their operations. Moreover, the operational activities are garnered to get the transactional and historical data from machine logs, Point of Sales, sensors, machine logs, etc. Big Data helps in providing real-time insight into the collected data so that the companies can make decisions brilliantly and improve the decision- making process. Even the businesses can come to know about any mistakes in their campaigns, and they can rectify it.
- Better Market Insight
In businesses, the customer is king, and everything revolves around his or her needs. Big Data streamlining business activities as companies can receive better customer insights. It will help the organizations acknowledge what customers need, what they exactly use or prefer, which buying channels they use, what kind of products/services a particular group of consumers likes, and much more. This marketing insight will help the businesses to curate personalized marketing campaigns for the customers and reach out to them quickly.
- Act as an Asset to Businesses
Not only the big industries but the small industries also collect the user data from different channels like online websites, social media channels, web traffic, newsletters, emails, and much more. It means the data should be easily accessible, and the operational efficiency of the industries must increase manifold. As small businesses are also collecting a tremendous amount of customer data these days, so they need to streamline the data. The data works as an asset for the business, and every organization can take Big Data service from tech-savvy service providers to improve their business’s market position.
- Quick Decision-Making Process
Big Data analytics helps companies to embrace their data and extract the information that is required at a particular point in time. It helps the marketers to craft the personalized campaign for the customers that will help in quick decision making, increased profits, new products offer for a group of brand’s customers, and improvement in the overall performance of the business houses. Big Data is changing the way the data is extracted and used for customer satisfaction. This fast decision-making process is proving cost-effective for the businesses, as they know in which field they have to make investments and which field to uplift.
Bottom Line
Data is an essential part of every business. It helps businesses to know more about the needs and behavior of the customers. Moreover, by embracing this advanced technology, companies will drive themselves towards success. As the marketing and selling campaigns will be directed towards consumers, so the users will keep on coming back to the brand that offers them personalized offers. The clear Big Data strategy facilitates the companies to revolutionize the way businesses work, and it involves zero manual efforts of the employees.
