For any eCommerce business, your primary goal at the end of the day is to sell products. You may not have a physical store to manage which is a game-changer when thinking about the idea of social media. You want to make your primary focus on turning your digital presence into not only a storefront but also a means of connecting with your customers on a more personal level.
One thing many people tend to forget when it comes to social media is that it’s meant to be social. Yes, you are providing a service or product to fill their needs. But what would make a potential new customer or client trust you if they’ve never heard of you before? You need to build the relationship digitally through social media.
Here are a few of the top tips to help build your social media presence and following for eCommerce businesses.
Engage with Your Audience
Remember how we said social media was meant to be social? This is a crucial part of building trust and increasing your client retention rates. Think of it like a giant conversation that is happening somewhere online.
Once you choose the right platform based upon where your target audience is already conversing, you can start commenting, liking, and engaging within these conversations. This helps to increase your online presence, but also helps with social media’s algorithm.
This is the part of social media that you can’t see but determines what content is shown throughout people’s newsfeeds. If you have low engagement rates or you don’t engage with other profiles and pages, you are more than likely going to have a lower chance of having your content shown to your audience once you do start posting.
Post More Than Just Your Products
Nothing screams the word “spam” more than a social media profile that only posts their products. We get it; your entire business is product-oriented. That doesn’t mean that is all your customers want to see.
A great way to help mix up your content is by answering frequently asked questions by your customers right onto your social media channels. You can turn these into blog posts you share on Facebook and LinkedIn or make short reels on Instagram to inform your customer base of questions they are more than likely going to ask you.
Say, for instance, you are an eCommerce store that sells handguns online. You could share your top safety tips for using a handgun or storing them within your home. This will give quality, educational information to your audience without pushing your latest products into their faces in every single post you make.
Be Consistent In Everything You Do
Nothing builds trust like consistency. Consistency leads to an expectation and who can you rely on more than someone who consistently meets the expectations they’ve set for their audience?
A great example of this would be if you are a yoga instructor who is looking to grow their audience to provide online classes to reach a broader audience. Consistency would be regularly posting the same quality of content each week so their clients that want to learn about new yoga flows, energy healing, or improving the overall quality of their life will know exactly what to expect.
Consistency also means being consistent with your colors, imagery, and your message. All of these aspects tie into your overall brand. You want to maintain consistency with your branding throughout all of your social media channels so customers can recognize your business no matter where they see or hear your message.
Social media doesn’t have to be difficult. You already have a means of what message or mission you want to bring out to your audience. You also already have a wealth of knowledge that potential customers want. Be consistent, engage regularly, and share your knowledge with the world.
Most importantly, remember to be patient. Growing a following takes time and isn’t instantaneous.