What does color mean to you as a business owner? Perhaps you use it as part of your brand to help customers identify your company, or maybe you exclude specific colors from your brick-and-mortar store because they clash with your decor. Learning more about the possibilities of color expands your entrepreneurial opportunities.
When we see certain colors, certain thoughts spring to mind. For instance, green may remind us of sustainability, and brown could make us feel like getting out and about in nature.
Which colors attract buyers to your business, and how do you use the power of color to its full advantage?
Make Your Storefront More Attractive
If your store looks inviting, customers stop to admire your storefront, come in, and check out your products. Commercial landscape lighting adds versatility to your storefront, giving passersby something new to marvel at every time they walk by your store. You can easily change outdoor LED lighting according to different holidays, times of day, or seasons. If you run flash sales or offer other discounts, you can change the color of the lights, so buyers know when to shop for deals.
A fresh paint job also draws the eye and breathes new life into your business. Depending on which side of your store gets more sunlight, a quick touch-up reinvigorates colors washed out by the sun. Did your company undergo a rebrand recently? If so, accentuate the upgrade by painting your store from top to bottom, inside and out, or use commercial landscape lighting to share your new look with passersby.
Ensure Your Target Market Likes Your Color Choices
It’s hard to choose the ideal color or color scheme, isn’t it? Many colors have small shade variances, and some colors play off each other better than others. It would be great if you could spend several hours poring over every option, but you’ve got a business to run.
Let your target market help you decide whether to go with royal blue or cobalt blue. Think about which colors appeal most to your target demographic and why they may prefer some hues over others. Some shoppers like bold colors, while others lean toward softer tones.
Your target market may prefer shades to tints. Shades are colors with black added to them, and tints are colors blended with white. Understanding the difference helps you build a color scheme that brings shoppers into your store.
Let Color Set Your Brand Apart
Because you’re in the same industry as your competitors, you may share the same color schemes and shades. When similar businesses use similar hues, it may confuse buyers. Even if you have vastly different logos, your company colors may remind customers of your competitors.
Rather than use different hues, keep the same color arrangement, but include secondary pigments. For example, if you use the primary color green because it lets shoppers know you’re environmentally friendly, accent it with a secondary color like bright yellow or teal.
Secondary colors do more than make your brand stand out from the competition. If other stores carry your product, the secondary shade also helps your items stand out on the shelves.
Protect Your Building
A fresh coat of paint not only draws attention to your business, but it also draws the attention you want. Old paint jobs fade, crack, and chip after a while, aging a building and making it vulnerable to the damaging effects of the weather and the passing of time.
New paint protects your storefront and keeps it looking glossy and vibrant. Customers are sure to notice this fresh look and the building it enlivens. How can they pass up the opportunity to visit your store and see what you offer?
There are no absolutes for using color, only guiding principles. When you understand those principles and how to use them, you give your company a colorful advantage in the market.
