5 Tools That Digital Marketing Experts Must Know

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Digital marketing is the practice of marketing products or services using the internet and digital technologies. Digital marketing has become the most important method of reaching out to your customers. Since the introduction of the internet, digital marketing has been evolving day by day. Digital marketing has become so necessary for companies that nowadays many companies hire complete teams for their digital marketing purposes.

If you are a digital marketing expert or just starting your career in digital marketing, these are some of the most used tools that digital marketers use to improve the performance of their campaigns.

Google AdWords

Google AdWords is a platform that is developed by Google and provides its users with the opportunity to advertise their products on different websites. If you have used the internet before then you probably have seen ads that are on different websites and apps, these ads are targeted to specific users based on their interest. Google AdWords provides you with the opportunity to advertise your products and services based on the specific keyword you choose. Using Google AdWords, you can advertise your products and services to improve your rankings on the google search page, better rankings can help you capture a huge number of visitors on your website.


If you work in the digital marketing sector then you should know that social media has become an essential tool you can use to improve the reach of your company. MeetEdgar is a social media management tool that is developed for managing all your social media posts. You can also use MeetEdgar to extract highlights from your content so that you can use it for your posts on social media. If you are working with different time zones than MeetEdgar also has the option of scheduling your post and building a queue for you to post in its designated timeline. MeetEdgar also provides you with different test options so that you can make the most out of your social media post.

Yoast SEO

If you are working in the digital marketing sector that you must know that SEO is a big part of digital marketing and many companies like use tools like Yoast SEO to perform their SEO Responsibility. Yoast SEO is a WordPress plugin and it is used for optimizing your content in such a way that it is perfect for SEO. Yoast SEO helps you find the best keywords from your content that can improve your ranking on the google search index. Yoast SEO is also responsible for providing you feedback on your content’s readability using Flesch Reading Ease Score.


It is common knowledge, that to manage social media and social media marketing you need different posts and images. Sometimes you have to create images and graphical posts to engage your audience further. Canva provides its users with an interface for designing and developing custom images and posts for your social media marketing. Canva offers a drag and drop interface so that anybody can use it and create beautiful images and posts. You can use the extensive library of Canva to find the perfect template and other resources to make your images and posts.

Google Analytics

Google Analytics is the best analytics platform to learn about your website. You can use google analytics to find information like who is coming to your website, where are they coming from, which pages are being visited more, and many other statistics that are related to your website. We all know that the future of digital marketing is data, and google analytics is the best platform that you can use to gather that data.