Why you need to post content on LinkedIn

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 It is a known fact that most marketers do not rank LinkedIn in the same league as Facebook and Twitter or even Instagram. However, the truth of the matter is that LinkedIn is just as useful as those other social media networks. With over 500 million users and about 100, 000 different users joining the network daily LinkedIn is such a perfect platform for online users.

If you are looking for a perfect place to find the best audience, then Linkedln is that place. On this platform, you will meet the best experts you can ever imagine and interface with all of them. The fact that Linkedln has a more developing content marketing pattern makes it the best platform for sourcing expertly significant content.

The targeted content on Linkedln made it to outperform twitter in terms of content marketing. This made the platform to turn into a center point for advancing business-related content. LinkedIn offers you a stage from where you can market your products as well as advance your network.

The only thing that you need to do is to make sure that the content you post gets the ideal visibility. Even though LinkedIn is a business to a business networking site, it can as well be used by B2C brands who can use it to publish content and still make profits.

There are so many reasons that make it necessary for you to post content on Linkedln, we are going to look at these reasons and see why it is ideal for you to do so. It is good to rely on LinkedIn post planning as you continue to use this social media platform. 

LinkedIn has the potential to help you increase your web traffic

If you have been posting content on Facebook and Twitter and leaving out Linkedln, then you need to read this. LinkedIn sends a significant number of guests to business sites compared to these two platforms. According to a research that was carried out by a specialist, Linkedln was found to have the highest number of visits compared to other platforms like Face and Twitter, respectively.

Over 300 million active users

This is yet another reason why you need to start posting on Linkedln. This number of Linkedln users makes it the third biggest social network. With these vast numbers of mature users, Linkedln is one place where you can get traffic for your site.

If you share status on Linkedln, then you will reach 20% of your followers

This is also another reason why Linkedln is such a catch. When you compare the 20% reach out to other platforms, you will find that Linkedln ranks higher especially when compared to Facebook and Twitter which only allows you to reach out to 10% of your followers.

Linkedln pioneers social media change

A study done by HubSpot brought out this perfectly well. In this study, more than 5000 businesses were examined. From this study, it was found that traffic from Linkedln produced higher transformation rate compared to guided guests.


Whether you are using Linkedln post planning or using it in any other way, Linkedln is such a perfect place for you as a business person.  If you are looking to market your brand or increase traffic for your website, then this is an ideal place for you to do that.